The new Korean

[Wiseman]

The blue on the new livery is sad. Useless change. The "Pepsi logo" is gone. What a shame to see an iconic livery being replace by this joke.

Korean Air can now join the list of airlines that made the wrong move and downgraded their identity these last years with defective new livery:
- Cathay Pacific (2024: too big title)
- Lufthansa (2018: too monotone)
- United Airlines (Evo: too monotone)
- Air India (2023: trash)
- Saudia (2024: trash)
- Emirates (2024: lacks of minimalism)
- …

In opposition to airlines that properly redesigned their colors in the 2010s and 2020s:
- Air France (2021)
- Cathay Pacific (2015)
- KLM (2014)
- American Airlines (2013)
- Hawaiian (2017)
- Alaska Airlines (2016)
- …

How is Evo Blue ‘monotone’? Are we looking at the same livery?

 

[777-300ER]

How is Evo Blue ‘monotone’? Are we looking at the same livery?

Yes we are. Compare it to Continental livery which has gold, blue and grey. Evo only has blue and grey

 

[bakejobb_23]

Yes we are. Compare it to Continental livery which has gold, blue and grey. Evo only has blue and grey

Can attest to this. as much as evo has grown on me over the years I dearly miss the old continental colors. An extra little pop of color goes a long long way.

 

[Wiseman]

Yes we are. Compare it to Continental livery, which has gold, blue, and grey. Evo only has blue and grey

Evo blue has used a variety of shades in its livery (e.g., the halftone gradient on the tail); as far as modern liveries go, it's not dull. UA’s rebrand for its auxiliary products has been neat, too. It's one of the better-executed redesigns, in my opinion.

 

[LeoMuse747]

First B747-8 in new livery.
Reminds me of Corsair!

 

[planes_on_a_shelf]

First B747-8 in new livery.
Reminds me of Corsair!

View attachment 41429

I've been thinking about it, seeing the livery on the 77W past few days
I'm beginning to like this. As I said previously, I never disliked it.

This new scheme represents the zeitgeist

 

[LeoMuse747]

I've been thinking about it, seeing the livery on the 77W past few days
I'm beginning to like this. As I said previously, I never disliked it.

This new scheme represents the zeitgeist

Meh!

 

[planes_on_a_shelf]

Meh!

Many love the new AI livery
But I don't

Don't hate me for that too

 

[Boeing_3019]

With the Korean Air livery looking like KLM’s, they also changed it. Looks so basic

 

[planes_on_a_shelf]

With the Korean Air livery looking like KLM’s, they also changed it. Looks so basic
View attachment 41474

They've gotten away with the Crown for KLM Asia planes afaik - if it's a livery change across all KLM planes it's a good step - imo this was long overdue and welcome, considering its inadvertent references to Dutch imperialism.

This won't change the unfortunate legacy of Dutch Imperialist History, but it'll be one step towards acknowledging that it cannot remain as their emblem

 

[LiveryCollector]

They've gotten away with the Crown for KLM Asia planes afaik - if it's a livery change across all KLM planes it's a good step - imo this was long overdue and welcome, considering its inadvertent references to Dutch imperialism.

This won't change the unfortunate legacy of Dutch Imperialist History, but it'll be one step towards acknowledging that it cannot remain as their emblem

It's a far stretch to connect this to imperialism. KLM has a crown in its logo because the company was granted the title "Royal" (Koninklijk in Dutch). This honorary title is awarded in the Netherlands to companies or organizations that have existed for at least 100 years or have had significant importance to the country.

Even an internet provider here has that "royal" status.

 

[planes_on_a_shelf]

It's a far stretch to connect this to imperialism. KLM has a crown in its logo because the company was granted the title "Royal" (Koninklijk in Dutch). This honorary title is awarded in the Netherlands to companies or organizations that have existed for at least 100 years or have had significant importance to the country.

Even an internet provider here has that "royal" status.

Yes, exactly my point, you've explained it yourself.

I know what the full form of KLM is since I was 4 or 5 and we'd go to FRA at the time (80s)

Symbols have meaning.

The Netherlands is a functioning democracy, unlike say Saudi Arabia, and it needs to move away from relying upon imagery that is contradictory to that. Especially for its national carrier. JAL doesn't need to rely on imperial imagery, for instance, for it to convey itself.

Those still suffering the consequences of Dutch Colonialism, or any colonialism, , would not want to see imperial imagery brandished in the 21st century on the national carrier of what is now a Free State with an inclusive and progressive social approach to governance.

 

[pons399]

First B747-8 in new livery.
Reminds me of Corsair!

View attachment 41429

Look how they massacred my boy…

 

[planes_on_a_shelf]

Look how they massacred my boy…

We'll, it won't be called Pepsi airlines anymore
And that's a good thing I'd say

 

[pons399]

We'll, it won't be called Pepsi airlines anymore
And that's a good thing I'd say

I’d prefer a livery with even a semblance of character…

 

[LeoMuse747]

With the Korean Air livery looking like KLM’s, they also changed it. Looks so basic
View attachment 41474

This is the KLM Asia scheme. Don't worry, the regular KLM scheme will still feature the crown and other details

 

[OllieBHaas25]

This is the KLM Asia scheme. Don't worry, the regular KLM scheme will still feature the crown and other details

Thanks goodness, this new scheme looks very bland.

 

[OllieBHaas25]

Yes, exactly my point, you've explained it yourself.

I know what the full form of KLM is since I was 4 or 5 and we'd go to FRA at the time (80s)

Symbols have meaning.

The Netherlands is a functioning democracy, unlike say Saudi Arabia, and it needs to move away from relying upon imagery that is contradictory to that. Especially for its national carrier. JAL doesn't need to rely on imperial imagery, for instance, for it to convey itself.

Those still suffering the consequences of Dutch Colonialism, or any colonialism, , would not want to see imperial imagery brandished in the 21st century on the national carrier of what is now a Free State with an inclusive and progressive social approach to governance.

IMO this isn’t imperialism it’s national pride, as the Netherlands has a royal family.

 

[vsr]

IMO this isn’t imperialism it’s national pride, as the Netherlands has a royal family.

I tend to agree we shouldn’t read too much into some of these symbols, a lot of which are not intended to project colonial power. By analogy, should British Airways and Virgin Atlantic stop flying the Union Jack into India, as they do many times a day? To Indians, this was a prominent symbol of their colonialism, after all, as it literally flew over Delhi, Calcutta, Bombay and Madras until 1947. In the Dutch case, the connection is more tenuous; their colonial projects mostly predated the monarchy itself, during the period of the Dutch Republic. Colonialism is a painful memory for a lot of people, and we won’t erase it just by changing a few symbols.

 

[planes_on_a_shelf]

IMO this isn’t imperialism it’s national pride, as the Netherlands has a royal family.

Even Japan has for that matter