Aether Model: new manufacturer in 1:500 scale.


I think Aether Models is making a wonderful marketing. It Is insane to announce something that will be produced next year and that we could have in oue hands in four-six months. It Is exactly what happens with JCWings 1:400 and It Is really shameful.
Anyway Aether Models has and immense pressure on their production, models, future batches, narrowbodies, quality check, moulds quality, possibile flaws and mistakes, and this because, as i am saying since some years, Herpa Is producing almost rubbish, in all the meaning of the word (liveries, flaws, quality check, airlines, moulds, prices, communication with customers...) and this despite the many collectors continuing to cheer Herpa. But tastes are tastes and opinions are opinions, everyone absolutely free to having his own opinion, like i have mine being free to having mine: Herpa Is producing rubbish since too many years, with some good models and airlines inside the rubbish (Condor, LATAM narrowbodies, A319neo), and we were also paying a lot of money for this rubbish, disappointing me and not only me, from all the comments i read in the various sites. A giant number of collectors abandoned 1:500 scale switching to 1:400 and 1:200. But this Is knew by everyone...and everyone knows that a giant number of collectors are ready to return to collect 1:500 models because of space, money, size etc etc.
So Aether Models arrived like water in the desert and the batches already announced are gold in a country where we all were unfortunately accustomed to consider poor models like masterpiece, even if very few collectors were apparently aware of this.
I hope Aether will give a giant shock to 1:500 scale, especially with narrowbodies. 1:500 scale needs a shock and Aether seems to be on the right way, even if i will make my final consideration when i will see the first batch of narrowbodies, looking for which airlines, airplanes and liveries will be announced.

My humble suggestion to Aether Models, humble for a collector with a total of about 30.000 models in his hands and 30 years collection, with a iconic shop like Aviation Center Berlin making special presents and tributes:
- regular liveries before special liveries, especially if just one model of an airline is planned;
- easyJet, Ryanair, Southwest Airlines most wanted and most needed;
- airlines from China and Far East are more than welcome but without exaggerating like It Is happening with NGModels in 1:400, where the amount of Chinese airlines is too high making collectors disappointed despite the almost perfection of the moulds;
- maximum care to flaws, errors, quality check;
- maximum care to liveries, also considering like the real livery could appear with sunlight;
- an almost perfect communication with customers and clients, without forgotting that your Gold are the customers and we MUST be happy even with a nice and fast answer to our questions;
- take care and ask for customers suggestions;
- not making "stupid" productions like Austrian Airlines A320neo "Yes to Europe": a most wanted model like Austrian Airlines (completely forgotten for years), finally the A320neo both ruined by "Yes to Europe" slogan...a nonsense! The same of Monarch A321 "Will and Kate", real nonsense by Herpa! Don't make the same mistakes;
- please consider United Airlines and Delta B767-400 before they will be phased out, a future great goal for you Aether;
- always consider that, in Europe, not only Lufthansa exists! Europe flies thanks to Ryanair and easyJet, ok, but also thanks to narrowbodies from Volotea, WizzAir, AeroItalia, Enter Air, Sunclass, Neos, Air Serbia, Sky Express, Jet2holidays, Sundair and that the point-to-point leisure/charter market is the most important, with major airlines operating charter and leisure flights since many years towards holiday destinations in Greece, Italy, Spain, UK, North Africa, Middle East;
- please, someone wants to produce US Airways A320 N106US, the airplane of Flight 1549 with Captain Sullenberger landing on Hudson river in 2009? Yet another shame from Herpa, not having this miracle in 1:500 scale!
- in 1:500 there is a dramatic lack of narrowbodies because Herpa always preferred "to produce the 100th Emirates A380 rather than a narrowbody"...
- Classic models are wanted. But "classic" doesn't mean just B727-100/200 but also A310, A300, DC-10, B747SP, B737 Classic and so on, models Herpa completely deleted with the explanation "broken mould";
- please, please, please think to produce the MD-11: some like Alitalia or Philippine Airlines don't exist and this is a shame!!!
- Latin America and Africa are forgotten in 1:500 especially regarding narrowbodies, consider to fill the gap;
- keep attention to "niche" airlines, a market with which the previous Herpa made its fortune;
- reflect on the fact to produce the B737-400, still flying in Europe and USA.
For suggestions and comments i am always happy to help.
Let me point out the most important thing for a manufacturer in my opinion:
- max respect for each client, from the largest (Lufthansa, Emirates, Qantas, regarding Herpa) to the smallest, the stupid Charter, for example, less than a fly poop on a Lufthansa A320 windows, but able to spend 1000 euros per month in the past, when Herpa deserved it. Max honesty and respect for each client and customer because fidelity and trust are fundamental, especially Is the product Is well done like your models, Aether.
All the best for the future and long Life!
P.S. About communication you started very well because, instead of speaking Chinese, you are using English language! In the last times Herpa uses German language because the manufacturer Is sure that all the collectors around the world must know and learn German, like some wrote in some forums...embarassing!
__________________
 
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I think Aether Models is making a wonderful marketing. It Is insane to announce something that will be produced next year and that we could have in oue hands in four-six months. It Is exactly what happens with JCWings 1:400 and It Is really shameful.
Anyway Aether Models has and immense pressure on their production, models, future batches, narrowbodies, quality check, moulds quality, possibile flaws and mistakes, and this because, as i am saying since some years, Herpa Is producing almost rubbish, in all the meaning of the word (liveries, flaws, quality check, airlines, moulds, prices, communication with customers...) and this despite the many collectors continuing to cheer Herpa. But tastes are tastes and opinions are opinions, everyone absolutely free to having his own opinion, like i have mine being free to having mine: Herpa Is producing rubbish since too many years, with some good models and airlines inside the rubbish (Condor, LATAM narrowbodies, A319neo), and we were also paying a lot of money for this rubbish, disappointing me and not only me, from all the comments i read in the various sites. A giant number of collectors abandoned 1:500 scale switching to 1:400 and 1:200. But this Is knew by everyone...and everyone knows that a giant number of collectors are ready to return to collect 1:500 models because of space, money, size etc etc.
So Aether Models arrived like water in the desert and the batches already announced are gold in a country where we all were unfortunately accustomed to consider poor models like masterpiece, even if very few collectors were apparently aware of this.
I hope Aether will give a giant shock to 1:500 scale, especially with narrowbodies. 1:500 scale needs a shock and Aether seems to be on the right way, even if i will make my final consideration when i will see the first batch of narrowbodies, looking for which airlines, airplanes and liveries will be announced.

My humble suggestion to Aether Models, humble for a collector with a total of about 30.000 models in his hands and 30 years collection, with a iconic shop like Aviation Center Berlin making special presents and tributes:
- regular liveries before special liveries, especially if just one model of an airline is planned;
- easyJet, Ryanair, Southwest Airlines most wanted and most needed;
- airlines from China and Far East are more than welcome but without exaggerating like It Is happening with NGModels in 1:400, where the amount of Chinese airlines is too high making collectors disappointed despite the almost perfection of the moulds;
- maximum care to flaws, errors, quality check;
- maximum care to liveries, also considering like the real livery could appear with sunlight;
- an almost perfect communication with customers and clients, without forgotting that your Gold are the customers and we MUST be happy even with a nice and fast answer to our questions;
- take care and ask for customers suggestions;
- not making "stupid" productions like Austrian Airlines A320neo "Yes to Europe": a most wanted model like Austrian Airlines (completely forgotten for years), finally the A320neo both ruined by "Yes to Europe" slogan...a nonsense! The same of Monarch A321 "Will and Kate", real nonsense by Herpa! Don't make the same mistakes;
- please consider United Airlines and Delta B767-400 before they will be phased out, a future great goal for you Aether;
- always consider that, in Europe, not only Lufthansa exists! Europe flies thanks to Ryanair and easyJet, ok, but also thanks to narrowbodies from Volotea, WizzAir, AeroItalia, Enter Air, Sunclass, Neos, Air Serbia, Sky Express, Jet2holidays, Sundair and that the point-to-point leisure/charter market is the most important, with major airlines operating charter and leisure flights since many years towards holiday destinations in Greece, Italy, Spain, UK, North Africa, Middle East;
- please, someone wants to produce US Airways A320 N106US, the airplane of Flight 1549 with Captain Sullenberger landing on Hudson river in 2009? Yet another shame from Herpa, not having this miracle in 1:500 scale!
- in 1:500 there is a dramatic lack of narrowbodies because Herpa always preferred "to produce the 100th Emirates A380 rather than a narrowbody"...
- Classic models are wanted. But "classic" doesn't mean just B727-100/200 but also A310, A300, DC-10, B747SP, B737 Classic and so on, models Herpa completely deleted with the explanation "broken mould";
- please, please, please think to produce the MD-11: some like Alitalia or Philippine Airlines don't exist and this is a shame!!!
- Latin America and Africa are forgotten in 1:500 especially regarding narrowbodies, consider to fill the gap;
- keep attention to "niche" airlines, a market with which the previous Herpa made its fortune;
- reflect on the fact to produce the B737-400, still flying in Europe and USA.
For suggestions and comments i am always happy to help.
Let me point out the most important thing for a manufacturer in my opinion:
- max respect for each client, from the largest (Lufthansa, Emirates, Qantas, regarding Herpa) to the smallest, the stupid Charter, for example, less than a fly poop on a Lufthansa A320 windows, but able to spend 1000 euros per month in the past, when Herpa deserved it. Max honesty and respect for each client and customer because fidelity and trust are fundamental, especially Is the product Is well done like your models, Aether.
All the best for the future and long Life!
P.S. About communication you started very well because, instead of speaking Chinese, you are using English language! In the last times Herpa uses German language because the manufacturer Is sure that all the collectors around the world must know and learn German, like some wrote in this forum...embarassing!
__________________
Well said !
 
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