The new Korean

I don't dislike it, and arguably, the scheme works better if there are winglets - just adding that little bit but much needed extra colour -
Yep.. I can firmly say the scheme definitely works better - looks 'more complete' - with winglets.
Adds the much needed visual balance - doesn't work on the 787

Not sure about the white butt though lol
I do get though that the blue just 'flows' down the rudder and thus the tail cone in the same colour as the belly - like say on KLM or UA - but flowing into the rudder.
 
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After all those years and i'm still waiting to see Lufthansa, JAL, Iberia, Finnair (and some others) to "grow on me"... nah, I just hate when brands go minimalist
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It's not merely minimalist - it is reductive too, and that is where the problem lies. (sorry architect speaking 😂)

Minimalist schemes, when meticulously thought through their fundamentals, can be iconic and classy - the SAS scheme from the 80s, Air Greenland's, the LH 80s scheme, JALs own cigarette butt scheme from the 80s, Indian Airlines og. All minimalist schemes. Brilliantly executed and strikingly unique.

Korean, Iberia, Aer Lingus, LH, JAL, Finnair - they're all reductive minimalist schemes - this wave of generic corporate minimalism sweeping the big Corp world - formulaic and afraid to break new ground. Non-descript. Tame. Very safe and corporate, business like.

Which is why Condor's rebrand is well, truly commendable, and a remarkable and welcome, refreshing oddity.
 
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The blue on the new livery is sad. Useless change. The "Pepsi logo" 🇰🇷 is gone. What a shame to see an iconic livery being replace by this joke.

Korean Air can now join the list of airlines that made the wrong move and downgraded their identity these last years with defective new livery:
- Cathay Pacific (2024: too big title)
- Lufthansa (2018: too monotone)
- United Airlines (Evo: too monotone)
- Air India (2023: trash)
- Saudia (2024: trash)
- Emirates (2024: lacks of minimalism)
- …

In opposition to airlines that properly redesigned their colors in the 2010s and 2020s:
- Air France (2021)
- Cathay Pacific (2015)
- KLM (2014)
- American Airlines (2013)
- Hawaiian (2017)
- Alaska Airlines (2016)
- …
 
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I guess the more we'll see it, the less we will dislike it.
Familiarity bias works both ways
Worked for me for the Lufthansa and Evo United. This to the degree that I really came to like the United a lot and collected now more than I have reason to based on my usual criteria and am still tempted on regular basis to add more.

Let’s see how long it will take for me to warm up to this one - so far I am far away.
 
So disappointed to see Korean Air going with this awful livery. Add it to the list of updated airline liveries that went bad

China southern
Icelanair
Aer Lingus
Iberia
Lufthansa
Avianca
Air India

Spot on! Ad JAL to that list.

New liveries take some getting used to, but that doesn’t mean they are always bad. I like the new/current American, Southwest and United liveries. Of course, I consider the latter Continental’s new livery. And in the case of Southwest I was never a fan of the Canyon Blue.

Frontier’s current one is also nice.
 
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