NG: Launch of New 747-100 Model and Sub-brand NG Lite
NG Models, 2024-06-10 10:35, Guangdong
Following the grand release of the new 747-100 mold, we have used this new mold to simultaneously create the first 1:400 scale model: the Boeing 747-100 test flight livery. This is to commemorate the 55th anniversary of the Boeing 747's first flight (1969-2024). This product has official authorization from the Boeing Company.
Since this is released as an experience version, we have set its reference price at a highly cost-effective 268 CNY(~37USD, 35EUR, 29 GBP), and launched it under the new sub-brand NG Lite, hoping everyone can experience it with a lower budget.
Note: We have not installed antennas on this product, and most future products in the "Lite" series will not have antennas installed.
The NG Lite brand incorporates the dynamic word "Lite" into the original brand design, representing lightness, simplicity, and liveliness. In the future, we will bring more highly cost-effective new products through this brand. NG Lite series products also support the CRP reward points program.
The NG Lite series will follow a new product numbering rule: NG XXX XXX, where the first XXX is the three-letter code of the operator, and the last XXX is a sequential number. For example, the product number of this item is an 8-digit code: NGBOE001.
Finally, let’s appreciate the packaging cover of this product! The front features a commemorative photo of the first flight of the world's first 747, with Joe Sutter, full of interest, taking the lead.
Creating excellent models for the world is our unremitting pursuit. We will continue to enrich our mold family and continuously optimize existing molds, providing everyone with a wider range of higher-quality products, including the 747 series.


Source:
https://mp.weixin.qq.com/s/Dzo-RrtIlJGhF9hHkUaGhA
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Interesting, it looks like NG has pre-made these models before the release of the 747-100 on their social media, and they didnt anticipate the mass criticisms while they also cannot go back to fix these already made models, so they come up with the sub-brand to sell at lower price while still working on the mould... very smart marketing.