squatchys_diecast_hangar
Member
You are spot on Richard, it’s nice to have young blood in the hobby and it keeps it fresh and getting the younger generation involved, but there are quite a few young retailers that think it’s the get rich, or quick cash scheme. It’s not! As a retailer who owns a couple of businesses, and who has been in retail for over 35 years now, it’s a slow burn. I was approached by Ali when he was selling Midwest to buy it. He told me that it wasn’t a fast enough business and he was essentially bored with it and was moving on. I politely declined as he wanted to sell MAF with the business and I had no interest in the forum as a venture. But yes the young adults that have and are slashing their prices to get that sale don’t realize that they are just hurting themselves to attract that easy sale. Those customers are never going to be loyalists, they are just looking for the deal of the day. We get asked all the time for coupon codes. Well it’s once a year for us around the holidays. As you stated the margins are slim, and for the very few of us that have brick and mortar stores, they are even smaller. Sales are great, but folks are creatures of habit, once you take that sale away they will just search elsewhere. But if you give quick service and have something that sets you apart, then that’s the winning combination. Most of the young folks are looking for instant gratification and aren’t in it for the long game. Nothing comes quick and easy in life, or retail, you have to work at it. Most of them will be around for a couple years, or until grandma quits funding them. Most don’t realize that all of those sales, whether they have made money or not, is reportable income for our lovely IRS, so they are paying taxes on a very marginal business venture.The margins in diecast models aren't high, the competition is strong and both of those factors mean it is a volume business. The proliferation of these little stores run basically as hobbys by teenagers is interesting but hardly likely to be sustainable. If they are offering amazing deals they are probably not making any money from them and are trying to gain marketshare, which evaporates as soon as they are forced to charge sensible pricing again. Putting your trust in someone who is still at school or college doesn't sound like a particularly sensible idea most of the time. They simply are unable to put the effort in to keep it going, don't take it seriously enough and don't have the financial backing to make it work in the long run. You are likely to get burned eventually, not always but that is the chance you take.
It hasn't helped that several of these new stores have been promoted heavily by Youtubers, who are barely adults themselves. Obviously they get kickbacks for that, which is fine but is it good for their customers in the long run? It is hard to know who to trust - just look at how I got burned by Ali. He was very entreprenuerial but also betrayed my trust at the first sign of anything requiring some moral fibre and sold off his business and MAF after only a short period of time. Clearly Midwest wasn't making any money at all. Ultimately he was just another chancer that couldn't be relied on.
Inciedentally, the current status of Midwest doesn't bode well for the longevity of this forum!