It didn't 'fall by the wayside' so much as they sold the entire operation to easyJet, which seemed wierd considering it was set up in the first place to compete with the then burgeoning UK lo-co sector. I flew on them several times, including a couple of sectors once they had been absorbed into easyJet, but still in full Go livery. I'd love a complete colour set of 737's in 1:400.