Or are they just doing exactly what they said they would do all along - releasing models from the wish centre which is exactly what it is for. That Hawaiian A321 is a wish that is at least 9 months old just like
@planes_on_a_shelf said. They are listening, but not to 'feedback', they are listening to the wishes in the wish centre that was setup exactly for that purpose.
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They've released 24 wishlist models already from a wish centre that started in October and didn't have any approved models until at least November. Given production times for a 400 scale model are easily 6 months they've actually done surprisingly well.