My two cents: Offering at least free shipping for minimum purchases can entice people to buy models that they are on the fence about, as well as additional models to hit the threshold. I can imagine the costs of doing business are increasing, but so are the cost of models for collectors. Having to pay shipping for every new order can be a huge deterance. And now the models just sit on the shelves losing money to competitors and re-releases. I might be wrong about everything, including this, but don't retailers receive shipping discounts for bulk printing? In any case, I checked your website and the selection is quite good. But again for me personally, the shipping and lack of discount coupons is what's stopping me. Would love to swing by in person though.