In time they will. My opinion is probably a bit controversial, but I think they should focus on a few things;
1. Firstly, reduce the number of releases to around 16-18.
2. Once they have reduced the number of releases, focus on increasing the diversity of their models. I personally like their diversity but I also think it could be improved. Maybe devote 6 of the 16-18 releases to classics, 3 to the newest mould(s) so they can get a decent showing compared to the existing moulds, and not just become eclipsed by others (Not thinking of any mould in particular *cough* TU-154 *cough* *cough*), and then the rest of the releases with the amazing variety we have come to expect from NG.
This is just my opinion, so please don't get mad at me or let this start a fight.