People are not keen of “average” products. What many of us need to understand is that there are different perspectives. Not everyone who buys an airplane model understands the differences between molds. And what makes a mold better than other has a lot of subjectivity involved also (just think of the people that claim AV400’s mold are the best because of he level of detail, that alone…)
Gemini struggles to compete among the type of knowledgeable, detail-oriented collectors like us found in forums, etc. But this is just a segment of the market, and Gemini has a huge advantage, which is their ability to push their products to corners of the world that no other brand can.
I was just in Osaka with a coworker and took him to visit Crosswings. He isn’t a collector, but saw a model (made by GJ) of the airplane we were flying on that trip, he thought it was cool and bought it. Do you think I thought about telling him “hey don’t buy this, I know this so and so brand who can make it better, or this other brand who could release it in the future and that would make it even better. Of course not. It wouldn’t have been appropriate nor assertive to do that, and he would have thought I was crazy for being so concerned about the accuracy of a 1:400 scale model. This is just an example.