Boeing_3019
Well-known member
Alaska Airlines has announced that they're receiving 17 787's in 2026 and will go long haul. They also have a new livery on it:
What does everyone think about this?
What does everyone think about this?
Alaska Airlines 787
- Thread starter Boeing_3019
- Start date
I like the new livery, looks beautiful! Quite a pity to see the Chester logo going away, though.
Boeing_3019
Well-known member
Yeah, I've been so used to seeing it on their 737s
M Billy
Active member
It looks epic
bakejobb_23
Well-known member
it’s an okay livery…Just more simplified corporate garbage imo. One of the more decent ones with keeping the typeface for “Alaska” and the color pallet is pretty good. I just want proper cheatlines back. That could have taken this over the edge for me I think!
OllieBHaas25
Active member
Is it a complete rebrand or just on the 787s?
It seems that the new livery will be applied to the B787-9 only.
planes_on_a_shelf
Well-known member
I agree with all these points.
The Aurora idea is great, so is retaining the present colours - the execution though is terrible - oversimplified few-minute photoshop exercise. Are the corporate bosses afraid of Chester and Pualani in foreign lands? This scraps away 'local' identity and brand legacy and makes an excuse of the Aurora to justify a lack of imagination.
Style over real Substance.
It may be better than the Korean visually - because there's more flourish and it's not monochrome - but I agree it's not where a legacy brand should have gone. The Korean at least retained the culturally significant symbol
swagninja84
Well-known member
KEF will be a MAX 8.
L1011TriStar
Member
BROS 
All the airlines are concerned about global appeal, which unfortunately means lowest common denominator. It means no kitsch. It means “premium” branding cues, which means understated and minimal and chic. It means no stylized gruff cartoon indigenous man in a parka on your vertical stabilizer.
They say this is only for the 787, but I would be surprised if the rest of the fleet doesn’t follow in time. Otherwise this airline just has a serious identity crisis and it comes across as lacking confidence.
All the airlines are concerned about global appeal, which unfortunately means lowest common denominator. It means no kitsch. It means “premium” branding cues, which means understated and minimal and chic. It means no stylized gruff cartoon indigenous man in a parka on your vertical stabilizer.They say this is only for the 787, but I would be surprised if the rest of the fleet doesn’t follow in time. Otherwise this airline just has a serious identity crisis and it comes across as lacking confidence.
boeing737sjcboy
Active member
There was no reason to have the Eskimo off the tail. I associate Alaska as a brand and not as regional carrier anymore but they want to be global ,looking . Fine keep it on the 787 only and leave the 737 fleet alone as there is no need to change it. My guess is Alaska is experimenting with a possible name change in the future as I predict Hawaiian brand may go away in future and heck Alaska will eventually go to American
OllieBHaas25
Active member
Ngl the livery is giving LEVEL vibes. Not bad, but Chester is better
planes_on_a_shelf
Well-known member
Moot Point
Technically speaking you could be right but going deep on airline's DNA the name has an important meaning.
"The name Alaska Airlines was adopted on May 2, 1944, having narrowly beaten a competitor who was applying for the name. In the 1940s, Alaska's headquarters were in Anchorage
1951 saw the airline reach a milestone when it was given authority to fly from Anchorage and Fairbanks to Seattle and Portland. Following this move, in 1953, Alaska Airlines moved its corporate headquarters to downtown Seattle. However, it still maintained a maintenance hangar at Paine Field".
Reading at this we are referring to an airline that started flights from Anchorage in 1932, now with 93 years of age and deeply connected with Alaska.
