CX is taking legal action against brands that are releasing the unlicensed 80th livery models

[TrijetBlast]

According to their official:

It has recently come to our attention that, without our authorisation, certain third party vendors have used Cathay Pacific’s 80th Anniversary logo, trade marks and brand elements for commercial use, and manufacture and offer for sale infringing merchandises via websites and social media channels.

Please be advised:

Except for Cathay Shop, official collaborations and sales channels formally announced by Cathay Pacific, we have not authorised any third parties, websites, or social media accounts to use our Cathay Pacific logos, trade marks, brand imagery, or aircraft livery designs, nor to manufacture or offer for sale related infringing merchandises.

Cathay Pacific takes the protection of its brand and intellectual property seriously. We are actively pursuing appropriate legal action where necessary to safeguard our rights and to prevent consumer confusion. To protect yourself, please remain vigilant and refer only to information published on Cathay Pacific’s official platforms before making any purchase.

Check out Cathay Shop and view Cathay Pacific’s official merchandise physical sales channels via our link in bio.

Oh my, does it mean JC, Aero Polaris, NG, Phoenix, Apollo, and whoever going to release the 80th livery models going to be in trouble?

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[planes_on_a_shelf]

As long as the models reach retailers before the notices reach the manufacturers

 

[keji833]

I honestly don't get why airlines get mad abt this, basically free advertisement

Like do they get so much money or kickback or whatnot by authorizing manufacturers? to make model airplanes that sell for 50 bucks each?

 

[777-300ER]

Check out Cathay Shop and view Cathay Pacific’s official merchandise physical sales channels via our link in bio.

Nice try Cathay

 

[777-300ER]

I honestly don't get why airlines get mad abt this, basically free advertisement

They are jealous that the models from brands like NG or AV400 are more accurate than the ones from their own shop.

 

[Macsergey]

They are jealous that the models from brands like NG or AV400 are more accurate than the ones from their own shop.

i think they dont care at all about accuracy, people who buy something in an airline shop are not who can understand the difference between models

 

[YesterAirlines]

I honestly don't get why airlines get mad abt this, basically free advertisement

Like do they get so much money or kickback or whatnot by authorizing manufacturers? to make model airplanes that sell for 50 bucks each?

If a model is licensed the airline is getting a % definitely. That is why they care.

However in my experience they don't care about the quality of licensed models so the angle that they are protecting consumers is largely BS.

Cathay have always been like this but in recent years seem to have had eased off on threats and such. Probably because they completely failed to stop people making models

 

[1400_Aircraft_Models]

CX always has been a sold-under-the-counter type of airline, so I doubt this will change much to be honest...

But you never know for sure!

 

[keji833]

If a model is licensed the airline is getting a % definitely. That is why they care.

However in my experience they don't care about the quality of licensed models so the angle that they are protecting consumers is largely BS.

Cathay have always been like this but in recent years seem to have had eased off on threats and such. Probably because they completely failed to stop people making models

Just curious how much they'd be getting. I mean even if they get say 20 bucks from a model and they sell a total of 20k, then that is like $400k, which is pretty much negligible on the balance sheet I believe. For example, I'm sure Cathay wouldn't rely on these for profit.

 

[abdulmohiuddin]

Just curious how much they'd be getting. I mean even if they get say 20 bucks from a model and they sell a total of 20k, then that is like $400k, which is pretty much negligible on the balance sheet I believe. For example, I'm sure Cathay wouldn't rely on these for profit.

Any cash inflow is good cash inflow.

If we remember how badly Cathay Pacific was battered during 2019-2022 financially, it makes sense for Cathay Pacific to chase after every and any sources of possible income

 

[vsr]

I think part of it may just be down to company culture - some companies are more litigious than others. Even if Cathay/Swire is losing negligible amounts of money to unlicensed models, it may just have a trigger-happy legal department with too much time on their hands. A lot of this is possibly also saber-rattling, hoping to scare model makers into compliance without actually suing them.

 

[TrijetBlast]

This time is a little different, in the past 20+ or so years Cathay hasn't been actively pursuing legal action against any party that's why there were tons of the unlicensed models came out throughout time in various scales.

For this time, I think the 80th anniversary campaign means a lot to them and is also very important in terms of marketing.

The reason that they posted a warning in their social media this time is because (don't quote me though) I heard the rumor from my friends that there's a shop there (I know which one but I'm not sure if I should call out the name

) crossed the line of using their 80th anniversary logo/design that is Cathay's latest marketing campaign to create different products like stickers, key chains, etc. So not necessary just diecast models that pissed off Cathay.

That shop also is partnering with a factory or some other party to release a special 1:200 "very classic" model, that probably triggers even more.

And this shop is also very actively promoting all these unlicensed 80th anniversary products on several of their social media platforms. I think that's how they got caught by Cathay's attention.

It looks like this shop is already realizing what Cathay just posted and immediately removed some of the items like stickers, etc.

At this moment, I'm still trying to find out who makes Cathay's official A350 and 748F 80th anniversary models. It's definitely not Herpa/Hogan as it doesn't even have the moulds.

 

[TrijetBlast]

But even that, I, like some collectors, have no interest of getting any of their official model (in particularly the 80th anniversary)

Cathay should realize whatever models they've released and selling are just like TOY instead of model

They should go pick up a piece of unlicensed model and place it next to their official one side by side to compare and ask themselves which one looks more like a model

Maybe they can trick people to buy their expensive, exclusive so-called models, but not us the "real" collectors

 

[JJ Skippy]

It’s like what I’ve said before — I understand their perspective but it’s not something I really care about. We’ll see if they’re actually able to do anything this time though.

 

[TrijetBlast]

It’s like what I’ve said before — I understand their perspective but it’s not something I really care about. We’ll see if they’re actually able to do anything this time though.

If Cathay is really going to pursue legal action this time against anyone from manufacturing, distributing or doing anything unlicensed with the 80th anniversary design etc that means all the brands that are releasing the models will have to pull the plug --- that's JC, Apollo, NG, PHX, Aero, AV400, etc

As of now JC, Apollo and NG versions are already out in the market available in Asia.

I still think if Cathay really going to do it this time is all because of the shop that "ignited the fire"