BROS 😎 All the airlines are concerned about global appeal, which unfortunately means lowest common denominator. It means no kitsch. It means “premium” branding cues, which means understated and minimal and chic. It means no stylized gruff cartoon indigenous man in a parka on your vertical...
BROS 😎 I really like the new livery if they’re trying to make a more globally appealing brand image. What I think is dumb is that they said it’s only for the 787. So the airline will have two standard liveries that are very different in tone and look like products of different decades.
BROS 😎 I think it is quite savvy from the manufacturer’s perspective because I imagine there are a significant number of collectors who will feel compelled to “catch ‘em all”. You can’t have an incomplete collection within the collection! 🤣
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